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Brand Manager

Job Number 17004774 Company Nestle Nespresso Location New York, New York
Our story began 25 years ago with a simple but revolutionary idea – to create the perfect cup of coffee. An industry pioneer, Nestlé Nespresso has become an international reference for the highest quality coffee and an iconic symbol of refined elegance. We are now in more than 50 countries and our team has grown well beyond 7,000 employees. We are part of Nestlé SA in Switzerland, the world's largest food company. Nespresso USA continues to drive momentum and innovation in our market segment, and in North America, we're just getting started. The taste of something better awaits you.

The Brand Manager leads the strategic development and business management of both Nespresso systems - OriginalLine and VertuoLine – and drives rapid, profitable business growth. The Brand Manager is a strategic thinker understanding both short and long term business consequences of all decisions.

Strategic Business Planning
• Actively manage key business KPIs around P&L to ensure brand and business success
• Key internal lead for all business planning, including three and one year MBS, quarterly and monthly sales reviews (Monthly Sales Review, Monthly Gap Review, etc.)
• Work in partnership with Business Intelligence team to understand all key marketplace dynamics around our target consumer and key competitors (both direct and indirect)
• Own portfolio management within the company to ensure that product, pricing, promotions and distribution strategies are properly conceived and deployed
• Partner with Brand Communications team and CRM team to design marketing plan across multi-channels (advertising, promotions, CRM, etc.), providing key inputs and direction that inform the campaigns

Brand Management
• Internal lead for all key monthly cross-functional meetings (including MSR, MGR, etc.), tracking daily, weekly and monthly performance to ensure business objectives are met
• Cross-functional lead on all promotional strategies and campaigns, primarily working with Sales / Finance/ CRM / eCommerce, Trade and CRC / Boutiques
• Lead, manage, and train two Brand Specialists across all system / coffee initiatives as needed (OriginalLine and VertuoLine)

Innovation & Renovation
• Key partner with Global HQ team on all new product development including all innovation and renovation around both machines and coffee
• Liaison on all governance requirements from HQ, ensuring brand standards and launch creative are properly leveraged where appropriate

Team management
• Recruit, lead, manage and motivate the Team to meet/exceed our business goals and targets upon Nestlé, Nespresso guidelines / best practices and local regulations.
• Ensure highly motivated, developed and competent human resources that realize their potential to deliver superior performance and take pride in their achievements
• Bachelor's Degree Required
• MBA in Marketing or Related Field Preferred
• 5+ Years of Marketing/Brand Management Experience
• 2+ years experience leading a team Preferred  
• Experience in CPG a plus

The Nestle companies are equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran

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