OUR BRAND PURPOSE
Our brand purpose may sound simple, but it is actually a radical idea.
WE INSPIRE TASTEFUL AND MEANINGFUL LIVING
Why are we a brand that inspires? Because we go beyond the unique enjoyment of coffee. By championing a set of values, we are influencing others.
Isn’t taste just about coffee? Everything that we do raises the bar on what it means to be indulgently delicious, aesthetically pleasing and extraordinary.
And meaningful living? It’s about bringing meaning into pleasure. It starts with partnering with farmers, and continues all the way through to recycling. Caring for the earth where coffee grows, mindfully creating Nespresso experiences, and always pushing the boundaries of what coffee can be. It’s about making the right choice so that everything we do has a reason to be.
Every Nespresso experience is part of a journey, inspiring people before, during and after the cup.Sip. Savor. It’s a moment of the utmost quality, an occasion for people to reconnect with themselves, others and the world around them.